Branding and Identity - Ttl Communications
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Brand strategies

Most suited businesses that aim to assess develop and take control on all brand aspects strategically and align all brand efforts with its business strategy for greater results.

Brand Assessment and preparation

Take the advantage of intelligent research, business analytics to Experience assessment and landscape assessment

Positioning for Optimal brand

In this stage we take all our data and insights we gathered through the brand assessment and perpetration phase to the next step. We define and the benefits and experiences that makes your brand relevant, credible to the customers and distinctive from the competition. As your brand go through this phase it become clearer, they what, why , and how to secure your superior position in
the market.

Brand archetype personality and tonality

In this stage we focus on how to humanize your brand in a clear and distinctive way and to be more relevant to the customer. It s one of the greatest resources of your brand defemination that can to be copied. And your customer will find it easier bond with your brand

Customer Journey development

Your business now mapping out your customer journey through all possible touch point, in this you will gain valuable insights and understanding regarding common customer pain point. We help you carefully study and develop your customer journey in the way that will gain the best customer experience and help position your brand distinctively. Customer journey development is the magic recipe so you can use all your brand efforts into the most effective impact.

Delivering your brand promise Whatever

Whatever the place your customer has a contact with you brand, your brand promise must be delivered. With each single Online and offline touch points your business has great opportunity to create deep connection and deliver your brand promise. We use our holistic understanding of businesses and multichannel to collaborate effectively in building brand strategies and help your business to deliver consistent brand experience Your

Tracking, assessment and developing

Evaluation is an important part of the equation, We track the results, assess them and sport the development areas in your brand strategy. And go further by developing the metrics for your brand to make it easier to know always where to start , your relative competitors, and other industries, and to measure the impact of your brand efforts

Customer Journey development

Your business now mapping out your customer journey through all possible touch point, in this you will gain valuable insights and understanding regarding common customer pain point. We help you carefully study and develop your customer journey in the way that will gain the best customer experience and help position your brand distinctively. Customer journey development is the magic recipe so you can use all your brand efforts into the most effective impact.

Brand Engagement strategy

Most suited for business that want to focus on brand massaging and delivery to maximize conversations, sales and brand awareness and establish brand authority

Brand Cohesive analysis

We conduct a cohesive analysis for your brands, your customers engagement, and your competitors, to develop a holistic understanding of your brand, and where to go to reach your optimal brand positioning

Ecosystem development

In this stage we work in positioning your core message idea, product or service into the right ecosystem. It s the stage when you we decide in how to will you participate respond, engage and interact with other ecosystem participants including your customer.

Benefit Ladder Development

We speak in the benefit language instead of feature one. Thus, we map the figure state journey by spotting the current state of your brand delivery and what new experiences your brand will deliver to the customer to unlock customer interactions and value in the way that grantees your position in the market and protect your brand from future changes, then we map your engagement strategies through your business benefit ladder development

Content strategy

Content strategy

We work here in gathering all the data and insights to create efficient content strategy. We focus in achieving the exact design impact and delivering your brand goals. Through this step, your brand will be able to decide which content, why, where, how and when to produce.

Brand portfolio architecture development

We conduct a cohesive analysis for your brands, your customers engagement, and your competitors, to develop a holistic understanding of your brand, and where to go to reach your optimal brand positioning. And we architect your sub brands with smooth and high level of consistency through strategy seven steps

Platform Development

We Define and articulate and define your brand, sub brands, and your product and services, then we draw the strategies to translate the results into all online and offline places statically and consistently. We focus in this stage on the user experience and how your customer will effectively engage with your business, thus, we focus in developing your anchor statements, your Brand Unique proposition, setting your brand Archetype, personality, tonality and Temperament along with your brand energy and story.

Brand and Buzz Building

In this step we focus on carrying on your brand and services signature into
all of your online and offline places, We focus in unifying your brand image, the look and feel, the core of your brand identity, and the way you deliver your massage and engage your customers

Thought/Leadership establishment

Here is the step we start to figure out the most appropriate strategy to establish your leadership in the market. So your stockholders including your customers and your competitors see you as a thought leader and expert in the field. Here you will be delivered and Action plan, and development plans with easy handful strategy to unify your company efforts towards that goal.

Naming

Naming your brand, subrand , product or service is one of the crucial
decisions to your business. We help you create the brand and uniquely align
it with your brand and business strategy in the way that allow your business
to thrive and grow smoothly and to attract your ideal potential customers

Vision, Mission, Values, and core deriving messages

If you don’t want your brand statements to be just a protocol, but a statements that drives your business actions along the way. Then grafting your core statements is one of the vital steps in your brand. it unifies your employee’s efforts and makes it easier to reach and engage with your customers. To do that, we focus on business and brand strategies, and we follow solid procedures to execute your statements beautifully and effectively.

TTL Full Branding projection

TTL Branding strategy offer you a cohesive service delivery to take your branding project effort from strategy to execution to achieve your business goals in 5
steps

Platforming and unifying

Here we work in creating a full brand strategy, the major goals that derives your
company efforts and the best execution ways

Preparation phase

Monitoring, Researching and analyzing your company efforts, your current position, your goals, your competitors, and your customers in a large scale to deliver detailed and specific insights about your brand positioning

Discussion and story Board

Here we co operate with your business to sport the exact outputs and how deep you business aims to go. In this stage we determine your company KPIs, the
measurements of your efforts and your major strategy that drives your brand efforts

Buzz Building and creating the
The Look and Feel

Here we set the plan to execute your brand massages into all places, Online and off. In this stage we execute all your visual Assets, Online, and Offline. This is the stage that determine your brand capability to establish a Leadership position in the market

Monitor, Evaluation and feedback

The last phase, is to monitor and evaluate your brand performance in all places, and in every touch point with the customers and evaluating the engagement level into your customers’ journey. Finally we deliver the feedback consistently for the areas of improvements, your brand enhancers and reducers